联系我们

保定市福来居老年公寓

电话:15188636169宋院长

电话:13230609059秦总

联系人:宋院长

地址:保定市竞秀区盛兴西路1715号

新闻动态
浅谈养老院的运营模式
一、市场分析 I. market analysis 社会已经进入“银发时代”,老年人养老问题、医疗问题是困扰当下数以亿计“4+2+1”家庭模式的最大难题。尽管这几年各式各样的养老院如雨后春笋般在我们的身边铺面展开,但是我们所面临的现状仍然是养老难。 Society has entered the era of "silver age", and the elderly pension and medical problems are the biggest problems that have plagued the current billion "4 + 2 + 1" family model. Although various nursing homes have sprung up around us in recent years, the status quo is still www.zhadai.org.cn www.xiaoyuandiaos.cn www.tongfoxiang.net.cn www.tongfengji.net.cn www.shidiaoshizi.com.cn www.jianchajingmuju.cndifficult for us. 二、市场定位 Market positioning 第一类:家境富裕,儿女不在身边,需要照顾的老人。 The first category: wealthy families, elderly people who are not around and need care. 第二类:享受政府福利的孤寡老人,这里主要是伤残军人。 The second category: elderly people who enjoy government benefits, mainly disabled soldiers. 第三类:家庭矛盾激烈,子女就赡养义务产生分歧,被迫入住养老院的老人。 第四类:开明的,不愿意给子女增添麻烦,向往晚年自由的老人。 Third category: families are in a heated conflict, and children are forced to stay in nursing homes because of their differences. The fourth type: enlightened, unwilling to add trouble to their children, longing for the old age of freedom. 三、差异化服务 Third, differentiated services 让老人与亲友一同感受我们的服务,体验我们的服务。让他们感受养老院 的愉快气氛,享受这种大家庭的丰富生活。让他们觉得在这里安度晚年是个很不错的地方。因为老年人比较相信“口碑宣传”,这样一来我们的入住率与知名度都会得到一个很大的提升。 Let the old people feel our service with friends and relatives, and experience our service. Let them feel the happy atmosphere of the nursing home and enjoy the rich life of this family. It's a great place to feel comfortable in your old age. Because older people are more likely to believe in word of mouth, our occupancy rate and reputation will be greatly improved

联系方式

  1. 保定市福来居老年公寓
  2. 电话:15188636169宋院长
  3. 电话:13230609059秦总
  4. 地址:保定市竞秀区盛兴西路1715号

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